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BUZZ of the week
TAM: HGEC Battle: Week 18: STAR Plus on top with 262 GRPs; With 239 GRPs, Zee TV takes second spot from Sony, that ended with 220 GRPs
TAM: HGEC Battle: Week 18: Colors, SAB TV, Life Ok & Sahara One follow with 195 GRPs, 104 GRPs, 85 GRPs & 41 GRPs respectively
TAM Sports: IPL5: Cumulative reach at 151.5 mn, under IPL 4's 152.7 mn; Data is C&S4+, All India
TAM Sports: IPL5: Viewership of first 46 matches at 3.4 TVR, just a shade under the 3.54 in IPL 4; Still lowest in tournament history though
TAM Sports: IPL5 Update: Viewership still lowest ever! First 36 matches average only 3.41 TVRs; At 144.9mn, reach still lower than IPL 4
Grapevine: STAR India to launch a new Hindi movie channel; Will be called "Movies OK"
Perfetti Van Melle India signs on Kareena Kapoor as Brand Ambassador for its all new Alpenliebe 2 Choco Ιclairs
9X Media to launch '9XO', an international music channel; Target at urban youth; Will also promote Indian indie talent via 'OmeGrown' band
Aegis (BPO arm of ESSAR Group) launches cloud-based social media service AegisLISA; Provides corporates ability to interact with community
ESPN Star Sports launches Event Management Group in India; PepsiCo India first client to manage its football league on-ground events
IPL 5: First week online viewership jumps 56% from 13.7mn views, as against 8.8mn views last year
Cannes Lions 2012: Scarecrow's Manish Bhatt appointed jury member for the Direct Lions
Manisha Tripathi to head Starcom MediaVest Group's Liquid Thread in India; Liquid Thread is SMG's all screen content practice
FICCI: Print grew 8.4% to Rs 209bn in 2011; Growth lower than expected growth; Film bounces back with 11.5% growth to touch Rs 93bn
FICCI: TV industry worth Rs 329bn in 2011; Expected to grow at CAGR of 17% to touch Rs 735bn by 2016
About Storyboard Storyboard is CNBC-TV18's longest running flagship magazine show. Since its launch in 2001 it has analyzed the marketing function and looked up close at the business of brands. With in-depth reports and exclusive interviews, Storyboard is a must watch for everybody passionate about brands; from CEOs to creative people to students.
